Task 14 - Technorati

Technorati hmmm not that taken by it. It doesn't seem to be any more useful than an RSS feed reader. Still yet to be convinced on its usefulness to me and work.

I did the exercise and searched for blogs/postings on web 2.0 and found this article:

http://www.realhs.com/splashcast-throws-in-the-towel-on-user-generated-content-looking-for-a-buyer/

This article commented on the downfall of a web 2.0 company and the problems associated with web 2.0 technology and the fickleness of internet users.

While more than 100,000 SplashCast accounts have been created, “only a few thousand” use the product regularly, he tells me. Partly, this is the curse of building a business which relies on the creativity of users. “Like so many other Web 2.0 companies,” admits Berkley, “we simply haven’t found a way to meaningfully monetize user generated content. Users are loathe to pay meaningful subscription fees. Furthermore, advertising on user-generated video content hasn’t played out—just ask YouTube.” If only a tiny fraction of users create anything worthwhile, you either need a whole lot of users to make that work or you need to be able to attract the most creative people to your product.

Cheers

Librarian Blues